From £650 rose-gold highchairs to limited edition, all-aluminium frame prams produced in collaboration with Land Rover, it’s clear that marketers are pushing the boundaries to capture spend from those parents seeking a life of luxury for their little ones.
Pearlfinders latest briefing profiles 20 brands looking to capture market share in the premium Baby Products category – split between emerging challengers, UK and European stalwarts and US brands looking to make their mark. For agencies with a relevant perspective on this fascinating category, all are excellent prospects.
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