As lockdown eases and brands and their audiences cautiously creep back into the light, momentum must be revived, harnessed, or rediscovered. Agencies have a window right now to create new relationships, but will need fearless torchbearers to lead them out of the caves!
In the fourth instalment of Agile Adjusters, We've explored the challenges for agencies in identifying and engaging clients that are a good fit - and offered some potential solutions.
I have also shared a list of 30 hot sectors to watch...