In the final months of 2019, we saw a sharp increase in what we term ‘In-Play’ accounts and new supplier requirements extending into 2020. Brexit may be far from "done" but the brakes on spending and decision-making are clearly easing.
The pent-up creativity or involuntary paralysis experienced by brand-side decision-makers has been released, translating to an uptick in potential opportunities. So how can you ensure you are in the frame to win this business?