Words Matter

The CIM has found copywriting to be one of the Top Three skills deficits in the UK. Based on many of the emails that find their way to our inboxes, you may feel this underestimates the problem!

At Rainmaker, we appreciate that words matter. And never more than with first impressions. Get it wrong, you ruin your brand and are sent to junk. Get it right, and the doors open to meaningful access and engagement.

So, laser-focused on meaning, accuracy and a perfect pitch with the correct tone of voice, we articulate precisely what it is that makes your agency the ideal partner to solve the specific needs of each company you want to work with.

It’s how we’re able to sensitively initiate dialogue with senior marketing budget-holders – addressing their actual challenges and ambitions with critical insights and emotional intelligence. It secures our exceptional response rates, even when approaching targets with limited, or zero, awareness of our client.

We’re told Rainmaker's love of words makes us the only viable new business partner for the market-leading communications consultancies we work with. Anything coming from them, and especially at the point of first impressions, needs to be brilliantly written and never feel processed or automated. Silicon Valley leaders like Peter Thiel recognise this too, identifying ‘Word People’ as the talent-set least replaceable by AI. The ability to express your business clearly and effectively - with every one of the many hundreds of individually tailored emails required to ensure your new business campaign succeeds - is the only way to avoid the race to the bottom of generic mass emails.

With the latest IPA Bellwether revealing marketing budgets are rising at the strongest rate since 2014, there’s never been a better time to proactively engage with your buyers. But you’ll need to pick your words carefully to succeed! We can help you.

Connect with Gareth Dixon to find out more.