our story

In 1996 we set out to solve a gap in the market for a more intelligent approach to building new business relationships.

Our first clients included Iris, DDB, Havas, RAPP, Landor and Interbrand, then others of all shapes and sizes. But we quickly discovered that a comprehensive understanding of the business challenges specific decision-makers face, is the key to any successful new business campaign. We launched Pearlfinders to detect the signals that give rise to new supplier requirements and evolved Rainmaker to optimally lever them.

Today, our tech platform underpins the work our stellar teams undertake for our clients, engaging them thoroughly with their prospect markets. Rainmakers do amazing things, and we play our part in helping our clients do amazing things too.

“We’ve been working with Rainmaker on and off for 20 years. They’ve been a superb and impactful growth partner for us. Agency businesses should always be on the front foot in order to be making their own luck. Rainmaker will help you to be more lucky, more often.” - Ian Milner, CEO