THREE FOUNDERS. THREE DECADES. £300 MILLION CONVERTED

OUR STORY

When we first met, new business was often about shouting louder, being shinier, bolder, and more confident than everyone else. We saw a different way: a calmer, more considered and data-driven approach that delivered superior results. From our very first conversation, we had a name for it - intelligent new business.

RAINMAKERS DO AMAZING THINGS

rainmaker /’reinmeiki/ 1. N. Amer. informal. 1. A person who generates income for a business or organization by brokering deals or attracting clients or funds. 2. One known for achieving excellent results in a profession or field, such as business or politics. 3. One believed to be capable of producing rain, as through magical or ritual actions.

We love our name. It perfectly captures who we are and what we do. Rainmakers are curious, creative and entrepreneurial – with an uncanny ability to spot opportunities and make things happen.

Since 1996, we’ve been changing the way agencies approach new business. Our three founders have been together throughout – evolving Rainmaker, sharing what we learn and ensuring three decades of knowledge and experience continually shape what we do next.

Insight has always been at the heart of this. We created and grew Pearlfinders.com to become the leading insights and data platform in our space, before its acquisition in 2025.

Today, we continue to keep our ears to the ground, detecting emerging demand and seeing signals others miss. Then we match that demand intelligently with what our clients do best.

While others spread resources across multiple channels, we focus on deeper, systematic engagement with the organisations you most want to work with – using insight, relevance and perfectly timed one-to-one communication.

That’s how we help our clients be known when it matters. That’s rainmaking.

A modern office common area with seating, a wooden coffee table with magazines and colorful pillows, and a background with workspaces and a neon sign that reads 'Rainmaker.'
A woman pouring drinks at a counter with juice bottles, celery, and small boxes in an office setting with people working at computers in the background and a neon sign that says 'RADIOCRACKER'.
A cartoon-style drawing of a person with head tilted back and eyes closed, illuminated by colorful laser lights in red, green, and blue. The drawing appears to be on a wall, with reflections of the lights scattered around.
People playing beach volleyball on a court with sand, surrounded by buildings under a clear blue sky.
Handwritten note about Los Rainmakers thanking for telephone skills and mentioning no doubt about parking at some point.
A yoga or meditation class setup in a cozy, well-lit space with yoga mats arranged on a wooden floor, candles along the edges, chairs along the wall for seating, a large white wall with colorful text, and artwork of a white horse painted on the wall.
An indoor space with exposed brick walls and modern lighting. A person wearing a yellow safety vest and glasses is standing on a ladder, possibly working on the ceiling. There are chairs, some boxes, and various equipment scattered around the room, i
Three people dressed in formal attire at a social event, holding glasses of champagne and smiling at the camera, with a gray wall and open door in the background.
Modern open-plan office with workers at desks, multiple computer monitors, and large decorative white chandeliers hanging from the ceiling.
Two people, a man and a woman, sitting at a table in an indoor setting. The man has short brown hair, glasses, and is wearing a red sweater and holding a marker. The woman has long dark hair, visible earrings, and is wearing a black jacket. She is ho
Group of people celebrating at a party, smiling, hugging, and raising their hands. There is a sign in the background with the word 'RAINMAKER'.
A modern indoor event space with rows of white chairs arranged facing a small stage area. There are two orange chairs, a small table with a decorative plant, and a blue couch with pillows. On the wall, there's a large poster with a definition of the
Interior of a modern office or lounge with brick walls, large windows, and various seating options including black, blue, and gray chairs. There are two white round tables, one with a flower arrangement. A large decorative lamp hangs from the ceiling
A glass window with gold lettering that reads "Every time a bell rings, an angel gets his wings." Inside, there is a red lamp, chairs, and a reflection of a lit neon sign that says "Rainmaker."
Three people sitting at a table with bottles and glasses, wearing humorous orange glasses, in a dimly lit setting.
A modern, well-lit lounge area with multiple chairs, a small table with a flower arrangement, and a large wall display with text about rainmaking and related terms. There is a floor lamp, artwork, and large windows in the background.
Display of multiple brochures and magazines about new business dimensions in a wire rack, with visible titles and text on the pages.