Posts tagged How
Focus your budget for maximum impact

By concentrating resources on direct outreach to the organisations you wish to work with, you will maximise awareness, engagement and ROI, while minimising the time and headspace required from your team.

Our approach solves the problem of piecemeal access to only limited sections of your audience, connecting with each prospect methodically to develop and progress your relationship with them.

Read More
Adam KillipHow
Plan for success

We are well known for our strength in planning insight-led direct outreach campaigns. Our process has evolved, adapting to new technologies and the ever changing commercial environment.

It continues to do so, ensuring we stay ahead in all areas of best practice.

Read More
Adam KillipHow
Predictive targeting - your prospects in play

‘Unfair advantage’ is an overused term and rarely justified. Our purpose-built technology and proprietary market insights means we can calculate the probability of relevant emerging or live briefs with each prospect.

We call these ‘In-Play’. It means we can predict buying intent for your services right across your market and get you out in front of the pack. It really is an unfair advantage.

Read More
Adam KillipHow
Representing you directly

We access even the hardest to reach buyers at global brands, sensitively, intelligently and as a seamless extension of your own new business department. We investigate each individual buyer’s challenges, shaping our outreach around how your unique approach would solve them. If appropriate, we arrange carefully qualified opportunities for you to then pitch your solutions.

And there’s a powerful marketing effect from what we do. We measure the progress of each prospect’s degree of engagement through the Rainmaker R.A.D.A.R. sequence: from Research to Awareness, to Dialogue and Action and then to the Results.

Read More
Adam KillipHow
Teams built to win new business

We assemble the ideal mix of skills and experience to enable your campaign, bringing our teams together in specially designed collaborative workspaces.

Each team immerses itself in your culture and capabilities to make sure your campaign is executed to full potential. We're by your side, from initial meeting preparation to follow-up, then keeping the dialogue alive through to conversion.

Read More
Adam KillipHow
An entrepreneurial ethos

The basic currency of our work, for each hour of every day, is matching supply to demand. In this, we possess a raw entrepreneurial quality reinforced by a commitment to ‘think’, just as hard as we ‘do’.

And this underpins what people discover about us when they work with us; that we are commercially driven, creative, and results orientated.

Read More
Adam KillipHow